“We live in a soundbite society so the first 30 words of your profile really count,” says Peter.
“Try to avoid clichés in your profile because, let’s face it, everyone wants someone who's loyal and we all like walking on the beach at sunset.
Making those relationships get to a point of stability where standard, old-fashioned relationship advice applies though, can take a little finesse... Casting your net wide will only serve to confuse you.
Only date those with whom you have developed a good sense of attraction and a strong rapport.
In the era of digital dating though, new rules apply.
Some might argue (and some studies will support the view) that online dating has ruined relationships. A ‘grass is greener’ mentality has turned some into perpetual serial daters searching for perfection. However, contrary to the rather depressing view expressed by Nancy Sales in her Vanity Fair article ‘Tinder and the dawn of the dating apocalypse', not all daters are looking for casual flings.
Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.
But running, skiing, tennis, dancing and cycling were also rated highly.
Studies have found that dating sites make suitable matches more accessible because it broadens the dating pool (naturally) but we are as likely to form successful relationships.
Studies like this one from Stanford University show that people that meet online are as likely to behave the same way in a relationship regardless of whether they met online or at work for instance.
This is the big one, because depressing though it may be, your smiling face is the first thing on which people will judge you.
Relationship psychologist Honey Langcaster-James says: “Look straight into the camera and smile showing your teeth – this says open, friendly, healthy and confidence.” A recent study of the most popular profiles on dating sites showed 88 per cent are making eye contact with the camera in their profile picture.